Crafting Meaningful Experiences at the Intersection of Design, Technology, and People
My approach revolves around understanding the unique needs of businesses and end-users, translating complex challenges into intuitive, aesthetically pleasing, and functional solutions. I'm constantly curious and committed to pushing the boundaries of design, seeking innovative ways to solve problems and create impactful experiences.
Let's collaborate to craft memorable digital journeys that resonate with your audience.
Experience
UX/UI Designer @Philips
Nov 2023 - present
As a UX Designer at Philips, my work revolves around the transformative potential of human-centered design, aiming to elevate the healthcare experience. Currently embedded within the Data & AI team, I collaborate seamlessly with diverse stakeholders, ensuring that design principles are integrated seamlessly into our agile development process. I contribute to innovative projects centered on user experience and AI, while also playing a role in crafting a robust design system and UI component libraries, essential for maintaining consistency and excellence across all our products and services.
UX/UI Designer & Digital Product Strategist @Explanada
Mar 2023 - present
In my role as a UX/UI Designer and Digital Product Strategist, I had the privilege of contributing to a project with a profound cultural impact on Brasília. My focus was on creating intuitive and visually appealing interfaces for our technological solutions. Beyond design, I played a pivotal role in developing product strategies that aligned with both the company's objectives and the genuine needs of our users.
UX/UI Designer @VSaúde
Apr 2019 - Mar 2023
I embarked on a rewarding journey within the company that led to my evolution into the role of UX Lead. In this capacity, I not only continued to refine the art of crafting intuitive and delightful interfaces but also assumed a leadership role. My responsibilities expanded to team coordination, fostering a culture of innovation, and guiding a group of dedicated designers towards user-centered design excellence. Collaborating closely with cross-functional teams, I played an active role in strategic decisions, aligning business objectives with user needs.
Freelance Graphic and Product Designer
Since 2018
Since 2018, I've embarked on a freelancing journey that has allowed me to explore the realms of graphic and product design. This experience has granted me the freedom to take on diverse projects, cultivating my skills and expanding my creative horizons.
Skills
Design
UX Design
UI Design
Wireframing
Prototyping
Usability Testing
Information Architecture
Interaction Design
Logo Design
Brand Identity Development
Product Management & Strategy
Product Roadmapping
Market Research
Lean Startup Principles
Stakeholder Communication
Business Model Canvas
Product Analytics
MVP Development
Product Roadmapping
Tools
Figma
Adobe XD
Adobe CC
Pipefy
Miro
Protopie
Tally
Personal Development & Soft Skills
Problem Solving
Adaptability
Time Management
Critical Thinking
Collaboration and Teamwork
Leadership
Emotional Intelligence
Creativity and Innovation
Timeline
1995
Born in Brasília, Brazil
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2014
Moved to Rio de Janeiro to pursue a bachelor's degree in Economics at the Federal Fluminense University
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2016
Dropped out of Economics and began studying Social Communication at the University of Brasília, graduating in 2020
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2016
Exchange program in Bristol, United Kingdom, at EC Bristol English Language School
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2017
Volunteered in Buenos Aires, Argentina, to assist an animal welfare NGO in marketing
2018
Started working as a freelancer
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2019
Became a Product Designer at VSaude
2022
Started a Master's program in Digital Product Management and completed it in 2023
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2023
Became a Digital Product Strategist and UX/UI Designer at Explanada
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